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Strategic Planning

Sometimes you just need to take a step back and take a breath of fresh air. You need to slow down, at least for these planning sessions, assess where you are at, and then figure out how to move forward. Sometimes the vision isn’t defined at all. Other times, the vision is there but obstacles in achieving your vision can come from operations, internal communications or lack thereof, branding or positioning problems, management or change management issues, which then trickle down to affect your overall communications and customer service from the inside and out.

Strategic planning can combine market research & analysis, both quantitative and qualitative, internal audits and assessments and can help define high-level strategic objectives. This process helps develop or simply refine your vision and your overall strategic direction. The vision combined with your mission and values, will help define your key strategic objectives and messaging moving forward.

The strategic plan stems from you and your management team. Nobody knows your business better than you do. We just help you with the slow down, provide the tools and assessments needed to guide these sessions in the right direction and provide some fresh advice and insights along the way.

Marketing Planning

The ability of a team to market your company, products and services is derived from an intimate understanding of your business – both internally and externally. The core of a marketing and communications plan develops from identifying key objectives, goals and then tactics to get the message to market.

We work with your team in strategy sessions to define the key messages and the key components of the message. Communication vehicles will be identified as your marketing ‘tool box’. These may include a combination of direct mail, print materials, radio, events, tradeshows and seminars to name only a few. There is a mirage of communication vehicles for you to leverage. The key is to identify the most effective vehicles to execute your objectives.

The strategy to evolve into execution develops in partnership with your agency, and equally important is the working relationship. The foundations of successful relationships are solidified by a clear understanding of how best to work together from simple tasks such as appropriate scheduling, to adjusting to leadership styles and bringing team members, decision makers and suppliers together at the right time within the planning phases.

A relationship of trust is developed between the agency and client built on a common understanding of vision and objectives. And once your plan is in place, this teamwork makes for marketing magic.

Marketing Audits

The Market Message Review™ is a series of sessions designed to provide you with the guidance needed to make informed and competitive decisions for your brand in the marketplace. This objective and advisory engagement is developed to help position and brand your company and products for success. The review delivers clear direction on the integration of current communications across all mediums, including traditional core marketing and online and interactive marketing, advertising and communications.

It is near impossible to create a solution for your marketing and communications, if you have yet to identify the problem. The Market Message Review™ focuses on messaging and positioning across all printed collateral, multimedia presentations and sales support materials. All communications are critiqued for clarity, impact, and areas for enhancement and can also reviewed on an ongoing basis for consistency and competitive advantages. A review of all online communications is conducted to ensure consistency across all mediums. In addition, the analysis will include an exploration and comparison of competitive messaging.

Brand recommendations, methods to enhance or establish positioning, communication techniques, and messaging guidance are provided to step your brand up to the next level.

Market Research

How to measure success? Many companies struggle with the concept of actually measuring the results of all of the tactics executed. Such findings are based strictly on research. Qualitative research such as response rates and positive changes in customer survey results can be combined with the quantitative changes in sales figures or market share to provide powerful information.

The key to this stage is developing a plan by which to measure, evaluate and then integrate the results into your communications plan. This is defined as continuous-relationship marketing. And, the success of your relationship with your customers depends upon, you guessed it, your measurements and evaluation.