Web & Interface Design
We create simple, effective designs with wow. Be it a website, a microsite for a brand, a product, an intranet or a custom application, we have the expertise to create solutions to make you.
stand out and speak up to your audiences in the marketplace.
Whether it a website, a microsite for a campaign or a product, an intranet or a custom application, we create simple & effective designs with wow factor. Your custom design can also integrate with our easy to use web publishing tools and gives you the control you need to move your communications online quickly and easily. Our design team transforms complex systems, into a pleasant and simple user experiences.
And we love all things technology so we keep you on track with all the latest and greats gadgets and gizmos online.
Social Networking & New Media
Are You Connected?
While it used to be there were a "consumer market" and a "business-to-business" marketplace, the grey area overlapping the two is certainly here.
Enter Gen X and Gen Y.
This generation has now grown up a bit, moved into the workplace and with this comes an increase in their influence and their buying power. A shift in this demographic means a shift in the way business is being done, on both sides of the marketplace.
The traditional mediums for connecting and engaging your customers, recruiting your employees, and the way you do your product support are changing. Companies need to engage and embrace the new technologies, or risk being left behind. The internet is in its next paradigm shift and the movement cannot be ignored.
An increasing number of people use the internet as a part of their daily life and while seeking out research and information still tops the list, social networking, specific now to industries or sectors, is evolving and product decision making is changing. Customer support centres are being overshadowed by quick forums and online self-help. Mass media outlets are using Twitter and YouTube is changing the way news is being reported and stars are found.
The way people use the internet is on the move, and we want to move you with it.
Let us help you stay connected.
Search Engine Optimization & Marketing
Art or Science?
The answer is both.
To give you just a short list of what helps you rank in the engines, you need to consider the following:
- How your site is built and architected
- The content management system selected to run your website
- The web server your site and the system runs on
- The page names and how the system publishes those pages
- The code embedded behind the scenes to describe your company and its services
- Your content and copyrighting and how it relates to that company description
- Your internet presence and both inbound and outbound links
- Your copy headings and how it relates to your key words
- Your keywords and monitoring what words people are using to find you
- Your offline traditional and core advertising
- Your online and new media advertising
- Your level of internet activity overall and your content updates
- Your registration in directories online and offline
Marketing Automation, Data Mining & Management
Why does data mining make sense for a company like mine (no pun intended)?
Collecting data as a part of your ongoing business processes is important for your customer interaction and closed loop marketing efforts. A lot of this data mining is now happening online and you need to find effective ways to merge your online mining activities with your offline customer relationship management tools and back office systems.
- Feedback Forms
- Warranty Forms
- Registrations
- Customer Satisfaction Surveys
- Commerce & Transactional Data
- Point of Purchase
- Event Marketing & Promotions
Data allows you to create more touch points with your customers which are needed for you to follow up and create new ways to interact, communicate or improve your business processes.
There is no "one size fits all" solution and we generally need to blend different software and database solutions together and “make them talk to one another”. The true value of data mining is it can help you continually learn from your customers. Companies not using these of tools effectively within their organizations will be left behind by those who do. Business intelligence is critical to doing business and allows you enhance your competitive advantage. And What Do I Do with all this data?
One of the greatest challenges facing many companies and marketers today is managing the data. There is an ever-increasing demand for qualified leads for sales forces in a marketing world that has changed dramatically. We want to help you:
- Drive revenue with more qualified leads
- Increase efficiency and effectiveness
- Demonstrate value and accountability
- Align marketing and sales
